People Aren’t Hearing All the Music
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
We all start somewhere. For Beats, it was in the studio. And for Disney, it all started with a mouse. But the undeniable link between the two is music. Both Beats and Disney use this universal language to inspire people around the world to follow their dreams and keep the magic alive.
To honour the ‘True Original’, Beats collaborated with Disney to create special edition Beats Solo3 Wireless headphones that celebrate the mouse who started it all – Mickey.